Google Ads Articles
Budgets, bidding and landing pages for paid search.
Google Ads for Contractors: Pay Per Click or Per Lead?
Learn how contractors can compare Google Ads and Local Services Ads, plan a budget, track lead quality, set up ads, and decide when to hire help.
Performance Max Campaigns: 30–50 Monthly Conversions, New Controls
See when Performance Max campaigns fit, why to keep Search live, and how 2026 reporting, asset controls, and landing page checks improve launch readiness.
Fix Core Web Vitals on Google Ads Landing Pages in Two Weeks
Practitioner playbook tying Google Ads' Big Three to Core Web Vitals fixes, Rel mCvR tracking, and a two week landing page build you can launch fast.
Call Tracking for Ads: CRM Imports, Privacy, and 60 Day GFNs
Privacy aware call tracking for ads that ties calls to revenue using Google Forwarding Numbers, DNI, CRM imports, and server side tag setup.
SMB Google Ads Cost: Budget $1,000 to $2,500 to Hit CPL Targets
SMB Google Ads cost benchmarks and step by step budget math: average CPC $5.42, CPL $66.69, plus how to set $1,000 to $2,500 test budgets and cut wasted...
Use Smart Bidding First: When to Shift Broad vs Phrase Match
Decide when to use broad or phrase match. Learn how Smart Bidding and account maturity should guide your switch, with a safe test checklist and a managed...
10× Customer Value and a 60–90 Day Test for Small Business Google Ads
Budget-first Google Ads advice for small businesses: when $500–$3,000/month and the 10× customer-value rule make ads pay, plus a 60–90 day test plan and...
30.4 Rule: Set Your Google Ads Budget and Scale Like an Agency
Learn the 30.4 monthly rule, when to use Performance Planner, and agency tested steps to set, forecast, and scale your Google Ads budget.
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