SEO Articles
Getting found on Google for what you actually sell.
How Long Should a Blog Post Be for SEO?
There is no magic word count for Search Engine Optimization. Learn what the research says, how to pick the right blog post length, and what to write first.
What Are UTM Parameters and How Do You Use Them?
UTM parameters are short tags you add to a link to see where website visitors came from. Learn what each one means, with plain examples and common mistakes.
What Should a Contact Form Include on a Small Business Website?
Plain contact form best practices for small business owners: which fields to ask for, where to put the form, how to stop spam and what to do after submit.
Homepage Design Best Practices for Small Businesses
What belongs on a small business homepage, how to write the headline, and what to leave off. A plain guide from a Michigan web design shop.
What Are Branded and Non-Branded Keywords?
Branded keywords include your business name, non-branded ones do not. Learn the difference, how to check each in Google, and which one your business needs first.
Evergreen Content Examples for Small Businesses, From Guides to Tools
Find evergreen content examples for small businesses, including guides, checklists, FAQs, and tools. Get simple steps to create and refresh each asset.
On Page SEO Checklist: 13 Checks for Search, AI, and Core Web Vitals
Run 13 ordered checks for page titles, headings, links, images, schema, Core Web Vitals, and indexing, with practical steps for AI discovery.
Avoid Accidental Sitewide Blocks: Robots.txt for SEO Launch Checklist
Practical robots.txt steps for SEO: back up your file, test in Google Search Console or Bing, start permissive, then monitor 72 hours after deployment.
Audit First Website Redesign SEO: 30–90 Day Plan to Save Rankings
Audit first checklist to protect rankings during a redesign: exact redirects, mobile and structured data parity, and 30–90 day monitoring after launch.
How to Set Up Google Analytics 4 in Less Than 10 Minutes on your Wordpress Website
Our method of installing GA4 on WordPress is easy, and has worked for every single site we have installed it on. Set up Google Analytics 4 in less than 10 minutes.
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