Google Ads That Bring In Leads
Leads from Google this week. Your ad sits at the top of the results the day the campaign goes live, and every dollar is tracked to the calls and quotes it brings in.
New work coming in this month
Paid search is the fastest way to turn on new business. Your ad shows at the top of Google for the searches you choose, and the calls can start the same day.
We build each campaign around the terms that bring real work and keep your budget on them. Search term review, negative keywords, and bidding against what converts put your money where the customers are.
The landing page does the rest. Someone who clicks an ad for one service lands on a page about that service, with your phone number right in front of them.
What is included
How we run your account
Whether we build the account from scratch or take over the one you already have.
01
Account audit first
We start by finding where the money has been going and which terms have produced real business, so the budget moves to the winners right away.
02
Search term pruning
Ongoing negative keyword work. This is the single biggest source of recovered budget in most accounts, and it goes straight back into clicks that convert.
03
Landing pages that match
The page matches the ad, so the visitor finds exactly what they clicked for. That lifts conversions and brings your cost per lead down.
04
Conversion tracking that works
Calls, forms, and bookings all tracked properly, so Google optimizes toward the leads that turn into jobs and you can see what each one cost.
05
Bid and budget management
Bids and budgets adjusted against what converts, so spend follows the keywords and the times of day that bring you customers.
06
Plain reporting
What you spent, what came in, and what it cost per lead, in language you can act on.
Questions
Google Ads questions
How much should I spend on Google Ads?+
Enough to get useful data in your market, which varies by industry. A local service business in a small town can learn what it needs on a few hundred a month. A competitive legal or medical term can cost that in a handful of clicks. We tell you what your market looks like before you commit.
Do you charge a percentage of ad spend?+
We quote a flat monthly management fee, agreed before we start. You know what management costs, and the rest of your budget goes straight to the ads.
How fast do ads work?+
Traffic starts the day the campaign goes live. Useful data takes a few weeks, and a couple of months of conversion history lets us tune the account for your best cost per lead.
Should I do ads or SEO?+
Ads bring you leads this quarter. SEO builds traffic that should still be producing in three years. Most businesses that can afford both run both, with ads bringing in work while the SEO grows.
Can you work with my existing Google Ads account?+
Yes, and we prefer it. An account with history is more valuable than a new one, and the conversion data already in there is worth keeping.
Do I keep the account if we stop working together?+
Yes. It is your account, your billing, and your data. We work inside it, so everything we build stays with you.
Other services
What else we do
Get started
Get leads from Google this week
Tell us what you are trying to sell and we will tell you what it takes.