Web Design and Digital Marketing Agency in Novi, MI

Blue Lake Web Design, a leading Michigan-based web design agency catering to small and mid-sized businesses for over a decade, recently announced expanded services and solutions to deliver affordable, custom-designed websites for companies across the state. With deep expertise in the Michigan market, Blue Lake leverages its localized knowledge and connections to build sites uniquely positioned to resonate with regional target audiences and drive real business growth for local brands.

Website Designer and SEO Services in Michigan

New Streamlined Website Design and Development Packages

Blue Lake Web Design now offers expanded end-to-end web design services, starting with discovery calls to fully understand clients’ goals, competition and target visitor personas. Their team of expert website designers and developers then translate strategies into aesthetically stunning, on-brand websites built entirely from scratch using current best practices. These mobile-responsive sites balance visual design with technical SEO optimizations and integrate core conversion tools like lead contact forms, ecommerce shopping carts and appointment schedulers.

Deliverables from Blue Lake’s streamlined web design packages include:

  • Responsive page layouts and graphics coded for all devices
  • Custom content writing personalized to the client
  • Dynamic lead capture, email signup and contact forms
  • Secure hosting configuration and content management
  • Monthly website content updates and maintenance
  • Quarterly website analysis with optimization recommendations

The expanded capabilities capitalize on over 10 years’ expertise tailoring websites specifically around Michigan small business marketing objectives. From law firms to restaurants to trampoline parks, Blue Lake sites generate real ROI including increased qualified traffic, new customer inquiries and higher conversion rates.

Integrated Digital Marketing Drives Real Returns

In addition to the newly announced web design solutions, Blue Lake also provides integrated digital marketing spanning search engine optimization, pay-per-click ads, social media and beyond. This omnichannel approach ties messaging together across channels for consistency while leveraging the unique value of each platform.

Tactics are customized based upon the client but often include:

  • On-page and technical SEO optimizations
  • Google My Business profile management
  • LinkedIn lead generation ads
  • Targeted Facebook and Instagram campaigns
  • Retargeting through Google and social channels
  • Landing page testing and optimization
  • Email lead nurturing sequences
  • Regular performance reporting

These comprehensive digital marketing campaigns complement the newly expanded custom website design services. Combining website development with integrated omnichannel promotion enables Blue Lake clients to execute complete online positioning strategies tailored for their Michigan small business.

Catering to Michigan Small Business Needs

As a Michigan-based agency working with local small business clients for over a decade, the Blue Lake Web Design team brings specialized expertise in regional website design and digital marketing best practices. They create sites optimized specifically around behaviors of Michigan target audiences by tapping into local connections for industry-specific insights.

Some examples of past website design and development success stories for Michigan small business clients include:

  • A Metro Detroit restaurant group saw a 68% increase in online dinner reservations after launching a redesigned, mobile-friendly site with integrated booking system.
  • A Lansing-based plumbing company captured 46 new service requests in just 6 months following website rebuild highlighting emergency repair capabilities and targeting local search terms.
  • An Ann Arbor financial planning firm secured $1.2 million in new client investment assets in 12 months with branded, SEO-optimized site positioning them as retirement experts.
  • A Northern Michigan boutique hotel boosted summer bookings 29% year-over-year following site redesign emphasizing wedding venues and romantic getaways.

Ready to Grow Your Michigan Small Business Online?

“Too many web design agencies focus solely on visual aesthetics or take templated short-cuts,” said Eric Plotts, Owner at Blue Lake Web Design. “Our customizable process involves deeply understanding each Michigan small business’s goals and competitors to inform strategies that website visitors connect with in those critical first seconds. This drives real impact – more traffic, increased engagement and, most importantly, revenues.”

Businesses across Michigan interested in leveraging Blue Lake’s expertise as a strategic website designer and digital marketing firm can schedule a complimentary audit and consultation. Contact them at 248-800-1855 or [email protected] or visit the recently redesigned www.BlueLakeWebDesign.com to see case studies showcasing their success fueling local brands.


  • Eric

    With over 10 years of experience delivering cutting-edge digital marketing solutions tailored to client goals, I leverage competitive analysis and data to elevate organic rankings, traffic, and conversions. My expertise spans web design optimization for maximum conversions in addition to implementing optimal platforms, tactics and budgets for tangible ROI. I have the strategic experience to grow your digital presence and loyal customer base.

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