---
title: Facebook and Instagram Ads for Michigan Businesses | Blue Lake Web Design
description: Facebook and Instagram advertising for Michigan businesses. Paid social that puts your offer in front of new customers and brings in leads you can close.
url: https://bluelakewebdesign.com/facebook-ads/
---

Facebook and Instagram Ads for Michigan Businesses | Blue Lake Web Design Call

# Facebook Ads That Bring In Customers

Reach new customers on Facebook and Instagram. Your offer goes in front of people in your area who have not found you yet, and the leads come straight to your phone.
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## Reach customers before they start shopping


Facebook and Instagram put your business in front of a far bigger audience than search alone. People in your area see what you do, and the ones who want it get in touch.

That means the creative has to earn attention and the offer has to be worth acting on right away. We work out both before any money goes to reach, so your budget lands on ads that pull.

Tracking is set up so the platform learns who your buyers are and finds more of them. Retargeting brings back everyone who showed interest, and your report shows what you spent and what came in.


What is included

## What we handle

Facebook and Instagram advertising, built and managed end to end.


01

### Audience building

Custom audiences from your customer list, lookalikes built off your best buyers, and retargeting for the people who already visited your site.


02

### Creative that stops the scroll

Static, video, and carousel ads built for the feed, so your business gets noticed by people moving fast.


03

### Offer development

Cold audiences need a reason to act now. We work out what that is first, and it is usually what makes the campaign profitable.


04

### Pixel and conversions API

Tracking configured properly so the platform optimizes toward real leads and sales and you can see the return.


05

### Retargeting sequences

Most buyers come back before they buy. Follow-up ads bring them back, and that is where much of the return shows up.


06

### Testing discipline

One variable at a time, run long enough to trust the result. Winners get more budget and your cost per lead comes down.


Questions

## Facebook Ads questions


**Does Facebook advertising still work? +**

Yes, with the right offer. It works well for visual products, local services with a strong offer, events, and anything where seeing it creates the want.


**What is the minimum budget? +**

Around $500 a month gives Meta enough conversion data to optimize and gives your campaign a fair shot. Below that the platform takes longer to learn who your buyers are.


**Facebook or Instagram? +**

Usually both. They run through the same ad platform and placement follows results, so your budget lands where your customers actually spend their time.


**How is this different from boosting a post? +**

Campaigns built in Ads Manager optimize toward leads and sales, and they give you audience targeting, conversion tracking, and retargeting sequences. Boosting optimizes for engagement, so it is the better tool when you want reach on a single post.


**How long before it works? +**

The first couple of weeks are a learning phase while the platform finds your buyers. Judge a campaign after a month of clean data, once the cost per lead has settled.


**Do you make the creative? +**

Yes. If you have brand assets or product photography we will use them. If you do not, we produce what the campaign needs.


Other services

## What else we do
 01 Web Design View 02 Search Engine Optimization View 03 Local SEO and Google Maps View 04 Google Ads View 06 Content Creation View

Get started

## Reach new customers on Facebook

Tell us what you are trying to sell and we will tell you what it takes.
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